5 Deadly Sins of Case Presentation

Avoid These 5

Avoid These 5



Becoming a great presenter is a requirement for leadership.  Avoiding the 5 deadly sins of presentation is one step in the right direction toward becoming a leader.

I find that dentists commit these sins on a routine basis, and in this age of mega-information it behooves dentists to get their point across as fast and effectively as possible.

                        1. No Clear Objective.  Many dentists just present from the hip without thinking about what action they want the patient to take.  It’s a good idea to write down exactly what you want the patient to do as a result of your presentation.  This will serve two purposes…you will know if you are successful and it will keep you focused during the presentation.


                      2. The Presentation is Too Long.  Case presentations or any presentation shouldn’t take longer than 20 minutes.  It’s way too much information for anyone to digest.  When you are focused on the action you want the patient to take, then you will present only what is necessary for them to make a decision.  If you see their eyes glazing over…you have lost them.


                      3. No Benefit.  People will accept treatment when they understand the benefits.  Usually those benefits are emotional.  Don’t present the features of the work you are going to do…just tell them WIIFM (What’s in it for them).


                      4. Too Detailed.  It took a long time for you to get through dental school.  Now it’s time to condense that education into a succinct understandable presentation…not a lecture.  Albert Einstein said, “If you can’t explain it simply, you don’t understand it well enough.”


                      5. No Clear Flow.  Find a way to organize your presentation…the best way is to use story as your structure.  My new book The Art of Case Presentation explains how to structure presentations with story.


Prepare your next presentation avoiding these mistakes and observe how much better you do…remember the objective.






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